TURNER & TOWNSEND
At Turner & Townsend we’re passionate about making the difference. That means delivering better outcomes for our clients, helping our people to realize their potential, and doing our part to create a prosperous society.
Every day we help our major global clients deliver ambitious and highly technical projects, in over 110 offices worldwide.
You will be responsible for creating and writing UK content on our external digital and social media channels. The role will involve working across our UK business areas, sectors, service lines and regions to unearth stories and create compelling, original content.
Working together with the Senior Communications Manager, who is responsible for UK communications, and our Business Generation team, you will develop content that supports our main campaigns and content strategy across the year. You will also deliver strategies to boost the exposure of Turner & Townsend’s content on digital channels such as the corporate website, search engines, LinkedIn, Twitter and Instagram. You will work through these channels, co-ordinating with the global digital team, to ensure our presence carries the gravitas of our brand and reflects our expertise and key themes.
You will also have the confidence to work with senior leaders in the business, training them on their use of social media and ensuring that they are optimising the use of their own individual channels, working with them to write content to engage with their networks.
§ Create, write and manage UK content (eg press releases, case studies, commentary, reports), and co-ordinate with the global digital team and other content creators where necessary, publishing content on the website following approval processes
§ Ensure all content is formatted and optimised for web and tailored to target audience
§ Be able to analyse the performance of the website via Google Analytics and draw conclusions from it
§ Support the development of a roadmap for future website improvements
§ Adapting and creating content for internal audiences as required
§ Manage the daily running of the UK social media schedule, drafting and delivering content (eg appointments, speaking engagements, award wins, project milestones and people stories) for our corporate channels, working in close co-ordination with the global digital team
§ Work with senior leaders in the business to optimise their profiles to write and review content/commentary for their own individual accounts
§ Monitor activity on all our corporate channels to share/retweet content from our UK spokespeople and stakeholders
§ Monitor activity on LinkedIn, Twitter and Instagram and respond to any events where our brand and reputation may be affected negatively according to our social media policy and social media escalation process
§ Support social media training at all levels of the organisation and create ways of empowering our employees to advocate for our brand on social media
§ Support social media paid campaigns, and reporting on their results
§ Ensure adherence to our official social media guidance
§ Ensure that publications and other content campaigns have a user friendly, search engine optimised, digital facet
§ Chase stakeholders as required to ensure digital content is prepared and ready ahead of its deadline
§ Inform and report on the development of digital content within our remit
§ Collate monthly reports and working with Business Generation team to ensure timely input into quarterly Board reports
For 75 years Turner & Townsend has been making a difference to its clients. We are recognised as a market leader having been named the Building Magazine awards Consultancy of the Year in 2021 and International Business of the Year by British Expertise International.
We provide program management, cost consultancy, project management and advisory consulting services for clients in 46 countries. It operates across three business segments: Real Estate – serving investors and occupiers across all property types, including data centers and life-science properties; Infrastructure – notably, transportation, environmental and power generation projects, and Natural Resources – renewable energy, alternative fuels, liquified natural gas and other projects.
This year we have formed a strategic partnership with CBRE to establish the premier, global provider of program, project and cost management, underpinned by a unique client offer. As we look to the next 75 years, we committed to transforming performance for a green, inclusive and productive world.
Business Generation team
The UK Business Generation team are the custodians and drivers of best practice and expertise across all aspects of marketing and business development: brand and profile, digital and social media, winning bids and key client management.
The team has recently refreshed its strategy and approach. There is real energy and enthusiasm to make an impact, as experts in our fields. This will require us to ask difficult questions at times and be resilient in a fast-paced environment. The team is closely aligned to the company’s leadership and collaborate daily with regional business generation colleagues, based throughout the UK. We are looking for talented marketing professionals to join a team which is looking to make a difference!
§ Demonstrable experience creating, writing and managing online content
§ Experience commissioning and/or producing original multimedia and live content for websites
§ Experience building and delivering targeted short, medium and long-term content plans, using content briefs where necessary
§ Experience sourcing and maintaining new contributors and relationships
§ Familiarity with HTML, experience of web publishing and CMS (ideally Umbraco), social media management platforms (eg Sprout Social)
§ Experience using dotdigital
§ Familiarity with production software including Photoshop
§ An understanding of digital analytics, setting KPIs and targets, analysing performance and optimising campaigns based on insights
§ Excellent spoken and written English language ability, to native standard and demonstrable experience in creating clear and persuasive copy
§ Excellent attention to detail and proof-reading ability
§ Capable of managing and prioritising a large workload
§ Develops productive relationships with other teams across the world in different cultures
§ Demonstrates confidence, diplomacy and credibility
§ High degree of professionalism in communicating and working with stakeholders
§ Passion for the built environment
§ Experience working in the built environment and / or professional services is ideal
looking to make a difference!
Our inspired people share our vision and mission. We provide a great place to work, where each person has the opportunity and voice to affect change.
We want our people to succeed both in work and life. To support this we promote a healthy, productive and flexible working environment that respects work-life balance.
Turner & Townsend is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and actively encourage applications from all sectors of the community.
Please find out more about us at www.turnerandtownsend.com/
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